Zurich Classic has fine marketing people

While driving on 10-West in New Orleans earlier today, I couldn't help but notice an extremely large billboard with Zach Johnson on the front promoting next week's Zurich Classic.  The billboard has a great location (across from the Superdome) and is seen by hundreds of thousands of people each day.  Clearly, the tournament does a tremendous service for the community with all of the money raised for charity, and there is a push for the people of New Orleans to come.  It must be satisfying for the organizers that the top players in the game continue to come back, including Johnson, Jim Furyk, Padraig Harrington, Retief Goosen, and Justin Rose.